We Love media
Infographics – Copywriting – Video
Limitless Possibilities
Leading the industry in Online Branding and Media Planning, We Love Media generates more traffic from more targeted niche sources.
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How We Help You Succeed…
Infographics
Good infographics simplify complex ideas, and look great too. Our designers specialise in inventive visual metaphors that make your infographic stand out from the crowd.
Copywriting
We all respond to writing that is direct, simple and free of waffle. At Wise Marketing, we love finding a connection with people through the written word.
Video
Engage your customer’s senses with catchy videos. We create the perfect audio-visual treat whether you want it for marketing or customer service purposes.
Infographics
One great way for people to see what is close to the heart of your brand, is to present them with an infographic. Infographics illustrate what can be complex ideas into easily understandable forms. They are usually a lot of fun too. Infographics are a key part of online content marketing – giving away content to promote your brand.
We have a team of experienced, highly skilled designers who can help create the perfect infographic for you. Our infographic team are purely devoted to creating the next eye-catching, mind-expanding zinger.
Making the perfect infographic takes a lot of thought and preparation. We will guide you through every step of the way, from coming up with the right topic to appeal to your target market, to finding ‘info’ or data and conceptualising how best to display it. Then of course we will make your infographic look great.
Creating a great infographic is only half the battle, the other half is getting it seen by a very broad audience. Ideally, if it can ‘go viral’ so much the better. We make sure your infographic is distributed as widely as possible, while making sure it is targeted at the right markets.
To give you an idea of the sort of infographics we create, have a look at the example below. Not only will it give you an idea of what they can look like, you should also get a feel for the sort of story your infographic should tell. Infographics should inform and entertain before they sell.
Humanity have come a long way from our first attempts to visualise abstract information. Check out our history of infographics from prehistory to the current era of superstar statisticians.
Copywriting
The written word is a key part of all communication. Images may speak a thousand words, but try getting through the next five minutes without reading anything – you’ll find it almost impossible. We take words very seriously at Wise Marketing. So should you.
There is a popular opinion at the moment which says that anyone can write. We agree – just as long as they have plenty of experience and training. Our team of copywriters have all spent years working with the written word and are all passionate about quality.
Marketing copy
Whether you want highly targeted emails, web banners or landing pages, we can help. You want to reach customers, so we create messages that are bold, clear and catchy.
Website copy
Google advises webmasters that websites should be “useful, information-rich” with pages that are “primarily for users”. We concur. You will receive website copy that is relevant, to the point and highly readable.
Blogging and social media
Social media is essential if you want to create a dialogue with your customers, and yet writing for it can be tricky to master. We write chatty, well informed copy in your preferred tone of voice.
Before our fingers even touch the keyboard, we always start with research. Although sometimes neglected in the constant need for instant results, we believe that proper research will form the basis of good solid copy. This means properly understanding your target market, the corporate tone of your business and knowing your products inside out.
Once we’ve written the copy, we will also distribute it to your target market in the most efficient way.
Whatever your copywriting needs, Wise Marketing can help.
Video
Online video marketing has grown in importance over the last few years and it’s easy to see why
- Video effortlessly combines information and entertainment
- Video is easier to stream now than it’s ever been – at home or mobile
- Video is versatile
This versatility is a key factor in what makes online video so valuable. It can be put to so many different uses, all of which create a very real connection with audiences. Advertisements, customer service videos, or How To instructions, and other examples of ‘article video marketing’, are just some of the things you can create.
At Wise Marketing we know how to make the most of video. We realise that this means a lot of hard work before you get the final, polished product.
A successful video will have gone through three stages before it is delivered
Brainstorming
We start by working with you to think through your ideas. Many clients know exactly what they want, however there are many others who have a rough idea but appreciate a little creative input in formulating this. We start by brainstorming ideas.
This involves working out what the goals of the video are and how best to achieve them. We look at how we can best promote the benefits of your product and create a story that will grip viewers. One important decision is whether the video will use live action or motion graphic, or indeed a combination of the two.
Storyboarding
A copywriter and graphic designer work together to create a storyboard. This incorporates a script and lay out of the visual ideas.
Storyboarding will define the visual style of the video, including how to animate ideas, what sounds and effects to use, and how the voice-over will interact with and enhance what is seen on screen. This is the best time to tell us if you would like anything changed, before signing off and we start the hard work of building the video.
Production
Requirements vary depending on whether your video will use motion graphics or live action.
Motion graphics generally use voice-overs (VO), which are recorded and edited. Animation will be made, including the creation of individual elements and tweening between these. All this will be put together to create a video for you to look at and request any further changes, if what you see is not quite what you expected.
Production for live action requires footage to be shot and edited, you then get sign off. We then pass it on to post-production where any motion graphics or effects are added.